BLUEPRINT 2015 is an active 360-degree experiential platform, supporting designers beyond the context of a commercial gathering, providing them with the tools for future success. The theme for this year is “Electric Fantasies” which embodies the union of imagination and business.
Supporting the theme, we chose to portray BLUEPRINT 2015 as the conduit that conveys the buzz of a vibrant tradeshow, charged with the thrill of new connections being formed between designers and buyers. The models in the visual represent four of the seven curated sections at BLUEPRINT 2015; avant-garde, sport lux, modern minimalist and streetwear. Each section is distinct, planned together in a relevant and significant way, and together greater than each individually.
The interaction between the light bulbs and the model, by which only the bulbs touched by the models are lit, symbolizes our aspiration for emerging and independent designers: their energy, vitality and verve. Of the moment, they spark interest and curiosity, excitement and inspiration with every new contact. A showcase for the bold and innovative, BLUEPRINT 2015 is the stage for them to turn potential into success.
INVERTED EDGE X Manifesto X TOKYO 3.0