Ong Shunmugam is a Singapore-based label straddling ready-to-wear and custom womenswear. The brand provokes a re-evaluation of traditional Asian dress beyond assumption and stereotype. Layers of Asian aesthetic, textile and sartorial history inform the label’s new take on old fashion and its mission to engage the modern woman in dialogue about origin and identity. In December 2010, the Ong Shunmugam launched its first collection and by October 2012, became one of only two Singapore labels selected by the platform Future Fashion Now to show at Paris Fashion Week. The label’s fifth collection Whenever I Fall at Your Feet recently transited from the runway to a dedicated exhibition at the National Museum of Singapore in July 2013 - becoming the youngest homegrown label to be featured at the Museum.
Iverina Lin/ Kaesy Lim
(+65) 9118 0343 / 9752 9710
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(+65) 6223 4804